For its annual Eddy Awards, Macworld has selected Automator as a winner in its Top Productivity Boosters category:
“Apple’s Automator, built into OS X 10.4, puts AppleScripting power into the hands of users who feel weak-kneed at the thought of script-writing. A few relatively simple click-and-drag operations let you build your own commands; even better, you can turn these commands into programs that you can easily reuse or put on a pop-up menu in the Finder.”