The [Vallery Family](http://vallery.net/) website (don't they sound like a 70s singing group?) has a good [write up](http://vallery.net/2007/03/23/setting-up-an-automated-workflow-to-convert-files-for-apple-tv-on-os-x/) on using Automator to convert files for the slick new [Apple TV](http://www.apple.com/appletv/). According to the site, the workflow is "a simple drop folder on my desktop that launches quicktime pro and converts the file to an Apple TV viewable format, imports the file into iTunes, and cleans up after itself."